trend research
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Trend research is an area of modern marketing that deals with current trends, interests and preferences of the consumer, and hence endeavors to adapt the supply of goods. Trend research is mainly conducted by business enterprises themselves in order to identify ahead of time which products their customers will be increasingly interested in over the next few weeks and months. Public institutions are also interested in consumer behavior, but they are less interested in future trends, but more likely to analyze consumer behavior in the recent past. Trend research also plays a role in the florists and in the decoration sector, whereby, for example, the popularity of various flowers and green plants as well as the colors and shapes of decorative items are discussed. While some trends can be permanently assessed, eg an increased purchase of decorative elements of all kinds for Advent and Christmas, there are always trends in shapes and colors throughout the year, which could not be estimated in advance. Industrial companies producing, for example, planters, deco flowers or clay figurines, can follow the latest trends by changing their production processes to ensure a sufficient range of products in the currently popular area.
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